A launch people could walk through
A roadshow across Cairo and Alexandria that put a new product in thousands of hands in two weeks.
- Client
- FMCG brand
- Category
- Activation
The challenge
Launch a new snack line in a crowded category with no shelf awareness and a two-week window before Ramadan.
What we did
- 1
Branded roadshow truck with sampling and a photo moment, parked at malls and university gates.
- 2
Promoters trained on a two-line pitch; every sample paired with a QR code to an offer.
- 3
Daily social content cut from the activation and boosted to the neighbourhoods visited.
What happened
Sampling targets met early, offer redemptions tracked by location, and a content library the brand kept using for months.
Next project
Selling a compound before the first brick
Make your brand impossible to miss.
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