PhoenixMarketing & Advertising

A rebrand that filled the tables

New identity, menus, signage and a relaunch campaign for a three-branch restaurant.

Client
Restaurant group
Category
Branding

The challenge

A well-loved restaurant looked dated next to newer competitors and was losing younger diners.

What we did

  1. 1

    Repositioned around the family recipes people already loved; new logo, colour and type system.

  2. 2

    Menus, signage, uniforms and packaging redesigned in one pass.

  3. 3

    Relaunch content shot in the kitchen and pushed to local audiences.

What happened

A brand the owners were proud of, a consistent look across every branch and a busier weekday dinner.

Next project

A brand film for a company with a story

Make your brand impossible to miss.

Start with a WhatsApp message. We will ask three questions and come back with a plan.